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Launching Indie Basics: A New Private Label, All Organic, All Fashionable

Launching Indie Basics: A New Private Label, All Organic, All Fashionable

We set off on a passionate endeavor with an idea – to exhibit resplendent Indian craft polished with a contemporary twist online. And we are delighted to bring you some of the most unique pieces of marvel from across the country.

But what happens, when the strings of monotony start clogging our creative minds? We need a fresh boost of energy, spark and imagination – and with that in mind and heart, we launched our first, very own private label: INDIE BASICS, an organic women’s fashion wear. It’s the very first of its kind; entirely handmade by rural artisans, it’s all about fresh fashion organic.

MyRoots Desi

‘Indie Basics’ is a rendition of Basic Indian fashion clothing. White T-shirts, organic fabric, feminine cuts and traditional ethnic prints best describes this beautiful collection from the makers of MyRoots Desi.

Fresh as much as you like it! Summer calls for quintessentially soothing ‘whites’. White is a shade everyone loves to flaunt in this sultry season, and for Indie Basics we have largely worked in this shade in marriage with some alluring hand embroidery by the banjaras from Sandur. In support of rural artisans, we have once again collaborated with Sandur Kushala Kala Kendra to promote the distinctive Lambani artwork, which is a concoction of mirrors, coins, shells, embroidery and colors. The craftsmanship is applauding. And the way the artisans blend the traditional elements into a modern ensemble for women of today is exceptional! Meaningful fashion is what we all believe in!

Here’s a glimpse of our new collection… Discover how patchwork on all-white looks so alluring and makes stunning impact…

MyRoots Desi

Our wide appreciation for everything organic is extensively palpable in all our collections.  And Indie Basics is no different. For our own private label, we have used 100% organic cotton in the T-shirts to make them comfortable and super easy to wear, especially in a tropical country like India. Your Comfort and Our Planet Earth really matters to us. And to make our planet safe and environment-friendly, we have always promoted handmade textiles and crafts, crafted by the rural artisans of India. And our brand new baby is all about GOING ORGANIC BUT FASHIONABLY!

With that, we hope you love our new creation, Indie Basics!