Sustainable fashion offers apparel that goes beyond aesthetic pleasure; it is gentle on our skin and kind on environment. Organic fashion is nature-friendly and promotes sustainability at various levels.
The Foundation of Eco-friendly Fashion:
Modern times are witnessing a shift towards sustainable practices and ‘going green’. Current fashion trends majorly reflect this mood and uphold wholesome, sustainable and handmade fabrics. The rationale behind promoting organic fashion is to minimize environmental impact of harmful agricultural practices, which are employed in the production of fiber crops like cotton.
Organic clothes are derived from eco-friendly resources. These fabrics are produced using raw materials that are cultivated through organic farming methods, which involve enrichment of soil with natural fertilizers and avoiding the use of synthetic stimulants, such as toxic pesticides. Advantages of organic agriculture are numerous and wide-ranging- sustainability, self-sufficiency, security and safety.
Need for Natural Fibers:
Cotton is the most widely used apparel fiber. Adored for its soft texture, superior absorbency and strength; cotton accounts for over 50% of garments manufactured globally. Although cotton production uses 2.4% of arable lands worldwide, it uses 16% of the world’s pesticides. Moreover, cotton hulls, a popular livestock feed, are laden with potent insecticide residues that make their way to our bodies through meat and dairy products.
Fashion is intrinsically connected to environment and its balance. The resource intensive apparel industry profusely utilizes natural resources, chemicals and manual labor. In terms of environmental impact, this industry ranks second after oil industry. Maxine Bedat, co-founder of Zady, a fashion label promoting ethical consumerism, shared that ’’the apparel industry is responsible for 10% of the total carbon output for the entire world.’’ The fashion industry has a critical role to play in purifying our environment because of the myriad areas and industries that it touches.
Organic cotton is emerging as a popular instrument to combat the degrading effects that synthetic fiber production and use have on our environment.
India is the hotspot for a breed of forward-thinking designers who are revolutionizing the fashion world through the promotion of sustainable, organic and handmade creations. Ace designers, like Ritu Kumar, Deepika Govind and Anupam Dayal are embracing the ‘’organic’’ philosophy and glorifying wholesome and handmade fashion.
Rise of Smart Consumerism:
A large number of institutions and campaigns are actively engaged in educating communities about the benefits of sustainable fashion and encouraging growers to switch to organic farming. India is one of the largest producers of organic cotton. The requirement for organic and fair-trade cotton is surpassing its supply!
Consumers are no longer craving for clothes that are just good-looking; rather they are demanding brands whose good values they can identify with, such as transparency, ethics and sustainability. The market for sustainable fashion is not niche; rather it is strong and flourishing.
Indie Basics is a newly launched private label by Myroots. Desi, which is all about fresh and organic women’s fashion clothing. It is a depiction of the expertise of traditional weavers on natural fabrics; featuring intricate and vibrant Lambani artwork on pure white canvases made of soft organic cotton.
Do check out our trendy organic collection!